This Privacy Policy explains when and why We collect personal information and data (“information” or “data”) about any person or organisation who visits Our website or registers on Our website, how We use that information, the conditions under which We may disclose it to others and how We keep it secure. While We will keep your personal information confidential, We reserve the right to disclose this information in the circumstances set out in this policy. We confirm that We will keep the information on a secure server and that We will comply fully with all applicable UK Data Protection legislation and current regulations in force. We may change this Policy so please check this page every now and then to make sure you are content with any changes. By using Our website, you are agreeing to be bound by this Policy.
If you have any queries or concerns about this policy, or about how We treat your
information, please email sales@apex-standard.co.uk or write to
Apex Standard
Limited, 2nd Floor,
45 King William Street,
London, EC4R 9AN.
Who Are We?
This website www.apex-standard.co.uk is operated by Apex Standard Limited
(“Apex”), a company registered in England whose registered address is: 2nd Floor,45 King William Street, London, EC4R 9AN (referred to as “We” or “Us”; and “Our” shall be interpreted accordingly).
Apex is the Data Controller for the purposes of the General Data Protection Regulations (“GDPR”).
We take your privacy very seriously and respect any personal information you
provide to Us.
How Do We Collect Information From You?
We obtain information about you when you use Our website, for example when you look at pages on the site, contact us about services, if you directly give us any information using forms on Our website, or if you ask us to send you email.
By providing your information when you fill in a form on our site for example, you
agree that We can use your information in order to provide you with Our services
and also for Our internal business purposes. If you have opted in to receive
communications from us and/or not unsubscribed from receiving communications
from us, this use may include emailing you in relation to products. We will also from time to time email you newsletters and details of promotions, offers and
competitions. Please note that you do NOT need to receive any communications
from us and if you do not want to receive communications/emails, please email us and We will ensure you are not contacted.
What Kind of Information Is Collected From You?
We may collect and process certain data and information relating to you and your
use of Our site in the normal running of Apex. Your privacy is important to us and We confirm that other than as set out below We will not release your personal details to any third party (other than Our staff or agents) for their mailing or marketing purposes. The kind of data that We collect is set out here:
- Information you provide if for example you fill in a form on Our website or if
you contact us to report a problem with the site; - Details of your visits to Our website and the pages and resources that are
accessed, including but not limited to traffic data, location data and other
communication data that may assist us in understanding how visitors use Our
website. This may include the resources that you access and information
about your location on the internet including the domain type, IP address and
URL that you came from. This information is collected and used for internal
research purposes and to improve customer service; and/or - Information you provide by emailing or contacting us through Our website and
information provided to us when you communicate with us electronically for
any reason. If you contact us, We might keep a record of your email and other
correspondence. - The personal information We collect could include your address, name, email
address, IP address and information regarding when and what pages are accessed.
This information is recorded.
Cookies
In addition to the above, We may collect information about your use of Our website by using cookies. A “cookie” is a small text file that a website asks your computer to store. Many websites use them. All cookies have expiry dates that fix how long they stay in your browser. Cookies may be removed automatically when they expire or when you delete them.
Apex uses cookies to make Our website work better and deliver a more personalised service. Cookies allow Our web server to identify your computer and to collect details about your visit, including statistical data about your browsing actions and patterns – they do not identify you as an individual. We may also use cookies to gather data about your general internet usage to assist us in improving Our website. When used, these cookies are downloaded automatically to your computer, stored on its hard drive and then transferred to Us where appropriate to help Us to develop the services We provide to you.For example, We may use the following cookies:
1) Session cookies, which are temporary and expire when you close your
browser. We use session cookies for example to give you access to content
and enable you to respond to and place ads; and/or
2) Persistent cookies, which last longer and stay in your browser until they
expire, or until you remove them. We use persistent cookies for things like
remembering your password or one-off settings.
There may also be some third-party cookies on Apex, such as:
3) Signing-in cookies. When you sign in you might allow them to store a
persistent cookie that will remember your details and give you access to
Apex; and/or User data cookies. We use sites like Google Analytics to analyse user statistics.All data in cookies is anonymous and We don’t use flash cookies. You can still use the Apex site with cookies disabled but some functionality will be lost. If you do not want your web browser to accept cookies, check the ‘Help’ menu of your browser to see how to change the browser’s preferences. If you would like more information on cookies please visit www.allaboutcookies.org.
How is Your Information Used?
We may use your information to notify you about, provide you with or send you:
Changes to the website or services;
Information you have requested and/or information that may be of interest to
you, information about Us and replies to emails;
Newsletters;
Information on Our website, products or services that you may have
requested from us; and/or
Information on Our commercial partners/advertisers and/or their
products/services that We consider might be of interest to you.
We also may use your information to:
Improve our website and/or services (for example for internal website
performance evaluation, statistical purposes or quality control);
Run and operate Our website;
Present Our website content to you in the best way We can;
Allow you to use Our website effectively;
Ask you for comments on Our services or website.
We review the period We keep personal information regularly. We will hold your
personal information on our systems only for as long as is necessary for the relevant activity.IP Addresses
We may collect information about your computer, including your operating systems, IP address and browser name for administration purposes and to produce internal reports. This is general data relating to the patterns and actions of web users in general and does not identify you as an individual.Who Can Access Your Information?
We will not rent or sell your information to third parties. We will not share your
information with third parties for marketing purposes. If We were ever to sell Our
business, We might transfer your information to the buyer as a third party as part of the sale. We might also be required to disclose your personal data for example to comply with legal obligations or to enforce Our terms of use and We reserve the right to access and disclose your personal information to comply with applicable laws and regulations and to protect Ourselves and other users. However, We will endeavour to ensure that your rights of privacy continue to be protected as far as possible.In the normal operation of Our website, We may pass your information to certain third party service providers, subcontractors, agents or other organisations in order for them to provide services to you on Our behalf (for example to send you newsletters or email). Please note that if We use third party service providers, We will only disclose the information necessary to deliver the services and contracts will be in place that require them to keep your information secure and not to use it for any other purpose (unless required to do so by law).
- Can I Opt Out?
Yes – you can decide what, if any, information you would like to receive from Us at any time. We will only contact you if you have opted in and/or not unsubscribed from receiving communications from us. If you register to join Apex you will be asked to confirm that you Opt In and consent to receive communications, including marketing communications, from us – by ticking a box on a page. If you no longer wish to receive communications from us or you would like to only receive certain communications you may unsubscribe or change your preferences at any time by:
1) Clicking the “unsubscribe” link at the base of emails We send and selecting
the options available to you; or
2) Contacting sales@apex-standard.co.uk and We will action your request
promptly.Your Rights
The accuracy of your information is important. If you change your email address, or any of the other information We hold is inaccurate or out of date, please contact us at the address above and We will update it. You have the right to ask us for a copy of the information We hold about you free of charge. If you are on our contacts list you have the right to have your information deleted from our list free of charge at any time. You have the right to obtain confirmation of whether your personal data is being processed and how. You have the right, when data We hold is no longer relevant to its original purpose, to ask us to erase your personal data and stop it from being distributed. If you would like to do any of these things, please email us and We will action your request promptly.Security Of Your Information When you give us personal information, We take steps to ensure that it is treated securely on Our systems. When We have given you (or if you have chosen) a password which allows you to access certain parts of Apex’s website, you are responsible for keeping this password secret and confidential.
Profile
We might use an automated process to analyse your personal information to create a profile of your interests so that We might contact you with relevant information.
Links To Websites
If you were referred to Apex from a third party site, please note that We are not
responsible for the privacy practice and policy of the operators or owners of that third party website. Our website contains links to many websites run by many other organisations. Apex’s privacy policy applies only to Our website. We recommend that you review the privacy policies on all other websites you visit. We are not responsible for the privacy policies and practices of other sites even if you access them using links from Our website or newsletter.
Transferring Your Data Outside Europe
The data which you provide may be transferred to countries outside the EU.
Although this is unlikely as Our servers are in the EU, it could happen if for example a server was located in a non-EU country (and such country may not have data protection laws like the UK). By providing your personal data to us, you agree to this transfer, storing or processing. If We transfer your information outside the EU in this way, We will endeavour to ensure that appropriate security measures are taken so that your privacy rights continue to be protected as far as possible as set out in this Policy. If you use Our website while you are outside the EU, your data may be transferred outside the EU in order to provide you with Our services.
Third Party Processing
We may use third party organisations to process your personal information. As the data controller, We determine the purposes and means of the processing of your personal data. If your data is processed by a third party on Our behalf, that third party is a processor under GDPR and We confirm that We will endeavour to ensure that your data is processed lawfully by each processor. If you wish to know the identity of any third party processor please contact us.
General
We keep this Privacy Policy under regular review. If We decide to change Our
Privacy Policy We will post the changes here. However, if We make material
changes to the way We use your personal information We will ask for your consent to do so.